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Take care of your favourite styles with gentle laundry, and fall in love with them again and again






Celia & Laura 

Styles in delicate, organic cotton feels like a loving soft hug that allows your skin to breathe

Gentle laundry  

In order for you to look after your favourite styles and your basic essentials and use them over and over again, it is important that you know how to protect your clothes as much as possible when washing it. That is why we have entered into a partnership with Klar – a brand behind a series of sustainable and natural washing liquids that gently wash your clothes without the use of chemistry for a greener everyday life. For you who wish to keep your clothes as long as possible, Klar has developed a unique washing guide.



Klar manifest 

For a green future